Arbitron, Inc. selected Applix for its business analytics application. By deploying Applix’s platform, Arbitron is able to perform in-depth budgeting and forecasting for various aspects of its business, from revenue, revenue recognition, compensation and fixed assets to company-wide, activity-based reporting and planning.
Arbitron is focused on helping media companies, advertisers and marketers understand media audiences and how to reach consumers more effectively. Its services and software identify marketplace trends and opportunities, which it turn, translate to company growth. To help manage and meet its unique budgeting and forecasting needs, Arbitron required a highly customizable and scaleable business analytics solution. [Read more…]